Web design
A clear, ownable visual system that makes the right things feel obvious—and your brand hard to forget.
- Positioning & hierarchy
- Responsive UI systems
- Interaction direction
Strategy · Design · Build · Optimize
One senior partner.
No fragmented handoffs.
FORMMERCE brings commercial strategy, experience design and frontend engineering into one accountable process—so the idea survives all the way to launch.
Find the right engagementFocused landing pages, complete commerce rebuilds and high-leverage optimization.
Development
Fast, robust frontends where the design survives contact with every screen, browser and real customer.
- Frontend engineering
- CMS & commerce builds
- Performance by default
E-commerce
Buying journeys built around how customers discover, compare, decide and come back—not around a theme's defaults.
- Shopify & modern commerce
- Product discovery
- Cart & checkout strategy
CRO & UX
Turn more of the attention you already earn into action by removing doubt, friction and dead ends.
- Journey analysis
- Product-page optimization
- Testing roadmaps
Landing pages
Focused conversion experiences for launches, campaigns and offers that need to make the case quickly.
- Offer architecture
- Conversion copy
- Rapid iteration
Ways to work together
Start with the business moment—not a menu of deliverables.
The scope should match what is changing, what is already working and where the commercial risk lives.
Launch
For a new offer, product or business that needs a clear market-facing system.
Typical focusPositioning · Experience direction · Design system · Production buildRebuild
For an established brand whose current site no longer reflects the quality of the business.
Typical focusJourney audit · Information architecture · Redesign · Replatform or rebuildOptimize
For a functioning site with meaningful traffic and specific conversion friction.
Typical focusEvidence review · Priority roadmap · High-impact redesign · Experiment supportThe outcome
A site that earns attention.
Technology that stays out of the way.
A journey that makes action easier.
A considered next step
Need the whole system—or one high-leverage part?
Share the context and Simon will help frame the smallest engagement that can create meaningful movement.
Frame the right scope